The math runs in your browser. Nothing is sent anywhere unless you ask for the worksheet.
Your result
$0
Expected value of work you were qualified for and did not pursue last year.
We round down on purpose, to the nearest $10,000.
What this number isn't
- It assumes the work you passed on was comparable to the work you bid. Some of it wasn't. Treat this as the ceiling of a category, not a forecast.
- It does not assume you'd have won any particular one. It assumes you'd have captured at the rate you already capture.
- No tool changes your capture rate. This measures at-bats you skipped, nothing else.
- If you're not tracking solicitations you declined, field 1 is a guess, and so is this number. That's worth knowing on its own.
Email me the worksheet
Your numbers, the arithmetic, the assumptions written out, and the two questions to ask your marketing coordinator to check whether field 1 is real.
Or, no email required:
See a sample compliance matrix