The math runs in your browser. Nothing is sent anywhere unless you ask for the worksheet.
What this number isn't
- It assumes the work you passed on was comparable to the work you bid. Some of it wasn't. Treat this as the ceiling of a category, not a forecast.
- It does not assume you'd have won any particular one. It assumes you'd have captured at the rate you already capture.
- No tool changes your capture rate. This measures at-bats you skipped, nothing else.
- If you're not tracking solicitations you declined, field 1 is a guess, and so is this number. That's worth knowing on its own.
Your result
$0
Expected value of work you were qualified for and did not pursue last year.
We round down on purpose, to the nearest $10,000.
Email me the worksheet
Your numbers, the arithmetic, the assumptions written out, and the two questions to ask your marketing coordinator to check whether field 1 is real.
Or, no email required:
See a sample compliance matrix